For B2B SaaS teams (6-40 people)
I help you prove your features actually work
You ship features fast. You're probably flying blind on whether they work. I fix that—with KPIs you trust, events that tell the truth, and dashboards execs actually open.
Why teams bring me in
The pain: You ship features but can't prove they work. Execs ask questions your data can't answer. Your "activation metric" is made up.
What I do: Build the analytics spine—clear KPIs everyone agrees on, reliable events, dashboards that hold up in exec rooms.
The result: One client reduced 30-day churn by 35%. Another cut portfolio analysis from hours to minutes. You'll know what's working—and prove it.
Why me vs. hiring
Faster: 10 days to KPI clarity, not 3-6 months to hire and onboard.
Cheaper: $2.5k–$18k per engagement vs. $150k+/year for a full-time hire.
No lock-in: I build systems your team can maintain. Documentation, training, governance—then you own it.
Strategy + execution: Not just dashboards. A plan for what to measure and why.
Background
Founder of Gold Street Software. Product Analytics & BI lead and fractional advisor to B2B SaaS teams in real estate, fintech, and EdTech.
I design KPI frameworks, event schemas, and simple AI features that actually move a number. I've built product analytics programs from scratch and rescued broken ones. I've turned ideas into working MVPs and pilots. And I've scaled product analytics programs from start-up to enterprise scale.
Core Values
Truth-telling telemetry
Metrics that enable decisions, drive growth, and hold up in exec rooms
Practical AI
Only where it moves a number or improves decision velocity
Systems that outlast me
Documentation, governance, and enablement
Not sure if this is right for you?
Let's do a free 15-minute chat. I'll give you an honest assessment of what would help most—even if it's not me.