Products win when telemetry tells the truth
Clear signals. Pragmatic AI. Calm leadership.
What I Do
I build the analytics spine of B2B & SaaS products—clear KPIs, reliable events, and dashboards that hold up in exec rooms.
Then I add pragmatic AI where it directly improves activation, retention, or decision velocity.
Clients bring me in for a fast diagnostic, a focused build sprint, and a light retainer that keeps the system healthy.
How I Work
The throughline is always the same: instrument the product, tell the truth with metrics, and make the next move obvious. And do it with a strategy and a vision in mind.
Calm operator. Documentation first. Measure what ships.
I'm systems-oriented and tool-agnostic. I design solutions that your team can maintain without me.
Background
Founder of Gold Street Software. Product Analytics & BI lead and fractional advisor to B2B SaaS teams in real estate, fintech, and EdTech.
I design KPI frameworks, event schemas, and simple AI features that actually move a number. I've built product analytics programs from scratch and rescued broken ones. I've turned ideas into working MVPs and pilots. And I've scaled product analytics programs from start-up to enterprise scale.
Core Values
Truth-telling telemetry
Metrics that enable decisions, drive growth, and hold up in exec rooms
Practical AI
Only where it moves a number or improves decision velocity
Systems that outlast me
Documentation, governance, and enablement
Ready to work together?
Start with a Diagnostic to see if we're a fit. No pitch—just an honest assessment of what would help most.