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"Our dashboards are a mess—nobody trusts them"

Dashboards execs actually look at, in 2-4 weeks

Reliable events, metrics you can defend, and a system your team can maintain after I leave.

$6k–$18k module-based
2-4 weeks to ship
Scope the sprint on a fit call

Choose your scope

Mix and match based on your current state. Most teams do all three; some just need one.

1. Instrumentation Foundation

Pain: Events are missing, broken, or named inconsistently

→ Reliable events flowing to your analytics tool, with QA that catches issues before they ship

Events live (GA4/Mixpanel/Segment); QA & naming conventions in place. Core flows mapped and validated.

2. Models & Dashboards

Pain: Dashboards exist but nobody trusts them

→ 3 dashboards execs actually open—activation, retention, and the metric that matters most to you

dbt starter models; activation/retention/monetization dashboards that hold up in exec rooms.

3. Governance & Enablement

Pain: Analytics quality degrades over time

→ A runbook your team can follow to keep data clean without you

Documentation, training, and review rituals that keep quality high after I leave.

Timeline

2–4 weeks

Module-dependent

Price

$6k–$18k

Module-based

Engineering

0.25–0.5

FTE required

Definition of Done

Events flowing to dashboards
QA passing on new instrumentation
Runbook adopted by team
30/60/90 backlog accepted

Prerequisites

  • •Diagnostic complete (or equivalent alignment on KPIs)
  • •Engineering POC identified (~0.25–0.5 FTE availability)

Ready to make the measurements true?

On a short fit call we scope which modules you need and find a start date that works.