From chaos to clarity in 10 days
A simple, repeatable process. Fixed scope, fixed price, no surprises.
Align
Days 1-3
Pain: Everyone defines success differently
→ A KPI tree your whole team agrees on
Interview stakeholders. Map your flows. Ratify what success looks like.
Instrument
Days 4-7
Pain: Events are missing, broken, or meaningless
→ Reliable events with clear naming and owners
Design event schema. Set up QA. Ship tracking that tells the truth.
Ship
Days 8-10
Pain: Dashboards exist but nobody uses them
→ Dashboards execs actually open
Build activation/retention/core metric views. Train your team. Present to leadership.
Steward
Ongoing
Pain: Analytics quality degrades over time
→ Clean data and fast decisions—forever
Monthly reviews. Governance. Keep signal quality high as you scale.
Cadence & requirements
Weekly or fortnightly touchpoints
Regular check-ins to review progress, unblock issues, and adjust priorities as needed.
Async-first communication
Most work happens in docs, Slack, or your project tracker. Meetings only when they add value.
Clear decision owner
One person who can sign off on KPI definitions, priorities, and trade-offs.
Tool access
Read access for Diagnostic; write access during Build. I work with your existing stack.
Engineering capacity (for Builds)
~0.25–0.5 FTE engineering support during Spine Build sprints to implement instrumentation.
Deliverables you keep
All documentation, code, and frameworks are yours to own and evolve. No proprietary tools or lock-in.
Ready to get clarity?
Start with a free 15-minute chat. I'll give you an honest assessment of whether a Diagnostic makes sense for your situation.