Case Studies

Three anonymized examples. Two are in-house roles (W-2); one is an advisory build. Each is labeled as what it was. The fintech figures are measured; the two in-house studies show representative before-and-after ranges. I can go into more detail on a call.

Fintech Advisory

Advisory engagement

Data-First MVP that Surfaces Opportunities

Five data sources and days of manual spreadsheet work, replaced by one internal tool with a unified portfolio data model and automated opportunity detection. Built in four weeks and adopted by the team.

Real Estate Marketing SaaS

W-2 role

From Dashboard Chaos to a Product Analytics Program

Built the product analytics program from zero: KPI tree, company-wide event schema, first warehouse and dbt models, activation and retention dashboards, and a monthly KPI review. Thirty-day churn fell year over year.

Household Name EdTech

W-2 role

From Start Up To Enterprise Scale

Took a product analytics program from one product line to many: unified KPI framework and event conventions across properties, standardized executive dashboards, and governance rituals that held as the business grew.