Your team ships features. Can you prove they work?

For B2B SaaS teams (6-40 people) who need product analytics that actually drive decisions—not dashboards that collect dust.

35%churn reduction
10 daysto clarity
$2.5kto start
See How It WorksFree 15-min Chat

Sound familiar?

  • •"We think this feature helped retention"—but can't prove it
  • •Execs ask questions your dashboards can't answer
  • •Your "activation metric" is made up
  • •Leadership wants AI, but you don't know where to start

What you actually need

  • •"This cohort activated 23% faster—here's why"
  • •A KPI tree your whole team agrees on
  • •Dashboards execs actually look at
  • •AI that moves a number—with proof

Services

Fixed-scope engagements with clear outcomes and timelines

$2.5k–$4.5k

Signals Diagnostic

"We don't even know what we should be measuring"

→ In 10 days, a KPI tree your whole team agrees on

  • North Star + KPI tree (ratified)
  • Event schema v1 with owners
  • 90-day build roadmap
See How It Works
$6k–$18k

Spine Build Sprint

"Our dashboards are a mess—nobody trusts them"

→ 3 dashboards execs actually look at, in 2-4 weeks

  • Reliable events with QA
  • dbt models & tests
  • Runbook your team can maintain
Request Scope
$5k–$12k

Applied AI Pilot

"Leadership wants AI but we don't know where to start"

→ One AI feature that moves a number—with a rubric to prove it

  • Working prototype you can demo
  • Eval rubric (quality/latency/cost)
Discuss Pilot
Fractional Steward— "We set this up and then it broke"→ Keep your analytics clean, foreverfrom $1.2k/mo

Proof

Real results from real engagements

Real Estate SaaS • 30 employees

"We couldn't prove our new features were working"

Built event tracking from scratch, designed data warehouse, created dashboards PMs actually use daily

35%
Reduction in 30-day churn
Measured within 90 days
Fintech Advisory

"Our portfolio analysis took days of manual Excel work"

Unified messy data sources, replaced manual processes with automated recommendations

Hours → Minutes
Portfolio analysis time
EdTech • 50+ employees

"We can't prove learning outcomes—just activity"

Scaled analytics from startup to enterprise: exec dashboards, AI pilot foundations, governance that sticks

10x Growth
Analytics scaled with the team
View All Case Studies

How I Work

A clear, repeatable process that ships results

Step 1

Interview & Align

Align on KPIs, goals, and flows.

Step 2

Instrument

Events with names that mean the same thing to everyone and measure what matters.

Step 3

Ship

Dashboards, models, and metrics that hold up in exec rooms

Step 4

Steward

Keep signal quality high; plan the next move

Learn More About My Process