Work performed as in-house Product Analytics & BI lead
Context
Household-name education brand with product line scaling from ~$2M revenue toward aggressive growth. Telemetry inconsistent across properties; exec reporting fragmented. The systems that worked early were not scaling with the business.
Problem
"A solid foundation, but it wasn't scaling. Things were breaking every day; telemetry was inconsistent; we had features without coverage; and we didn't have an updated analytics vision"
What I did (multi-quarter)
- •Established a unified KPI framework and event conventions across properties.
- •Standardized executive dashboards; aligned product analytics with BI.
- •Piloted a revamped event model and North Star metrics that fit changing business needs.
- •Set governance: quarterly KPI plan, release measurement, ownership & review rituals.
Outcome
Analytics program evolved with the business instead of lagging behind. The team could trust the data and make decisions faster, and the wider organization came to the analytics group for direction.
Stack
Segment; warehouse + dbt; enterprise BI; curated fact tables, staging and marts.
Engagement shape
Program buildout and stewardship cadence (now mirrored in current offerings).
Have a similar problem?
A short fit call first. If a diagnostic is the right next step, it ends with a written 90-day plan.
Start with a fit call