Instrument.See.Ship.

Clear telemetry, pragmatic AI, and calm product leadership—part-time.

Messy data slows shipping.

  • KPIs you don't trust.
  • Events that lie—or don't exist.
  • AI ideas with no metric.

Make the next move obvious.

  • KPI tree you agree on.
  • Events that ship with features (and pass QA).
  • AI only where it pays for itself.

How I Work

A clear, repeatable process that ships results

Step 1

Interview & Align

Align on KPIs, goals, and flows.

Step 2

Instrument

Events with names that mean the same thing to everyone and measure what matters.

Step 3

Ship

Dashboards, models, and metrics that hold up in exec rooms

Step 4

Steward

Keep signal quality high; plan the next move